What feature is required to track customer search terms on a website? Data Import Enhanced Ecommerce Search filters Site Search Co...

What feature is required to track customer search terms on a website?

  • Data Import
  • Enhanced Ecommerce
  • Search filters
  • Site Search

Correct answer is:

Site Search

For autotagging, what parameter does Google Ads include in the destination URL? utm= urlid= adid= gclid= Correct answer is: gcli...

For autotagging, what parameter does Google Ads include in the destination URL?

  • utm=
  • urlid=
  • adid=
  • gclid=

Correct answer is:

gclid=

Which default traffic source dimensions does Google Analytics report for each website visitor? Source and Medium Campaign and Ad Conten...

Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Source and Medium
  • Campaign and Ad Content
  • Campaign and Medium
  • Source, Medium, Campaign, and Ad Content

Correct answer is:

Source and Medium

What report indicates where users start or exit the conversion funnel? Cohort Analysis report Goal Flow report User Timings report Tr...

What report indicates where users start or exit the conversion funnel?

  • Cohort Analysis report
  • Goal Flow report
  • User Timings report
  • Treemaps report

Correct answer is:

Goal Flow report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics? Data Import The Me...

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • Data Import
  • The Measurement Protocol
  • Browser cookies
  • The Networking Protocol

Correct answer is:

The Measurement Protocol

What report shows which web pages get the most traffic and highest engagement? Active Users report All Pages report Frequency and Rece...

What report shows which web pages get the most traffic and highest engagement?

  • Active Users report
  • All Pages report
  • Frequency and Recency report
  • Engagement report

Correct answer is:

All Pages report

What type of Custom Report shows a static sortable table with rows of data? Flat Table Map Overlay Pivot Table Explorer Correct an...

What type of Custom Report shows a static sortable table with rows of data?

  • Flat Table
  • Map Overlay
  • Pivot Table
  • Explorer

Correct answer is:

Flat Table

What feature is required to collect the number of comments users posted to a web page? Custom Dimension Calculated Metric Custom Chann...

What feature is required to collect the number of comments users posted to a web page?

  • Custom Dimension
  • Calculated Metric
  • Custom Channel Groupings
  • Custom Metric

Correct answer is:

Custom Metric

Sharing a Custom Report will share the report configuration and data included in the report. True False Correct answer is: False ...

Sharing a Custom Report will share the report configuration and data included in the report.

  • True
  • False

Correct answer is:

False

Views can include website data collected before the view was created. True False Correct answer is: False

Views can include website data collected before the view was created.

  • True
  • False

Correct answer is:

False

Which parameters can be included with an event hit for reporting? Category, Action, Label, Unique Events Category, Action, Label, Total...

Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Unique Events
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label

Correct answer is:

Category, Action, Label, Value

What report provides data on how specific sections of a website performed? Frequency and Recency report Content Drilldown report Top E...

What report provides data on how specific sections of a website performed?

  • Frequency and Recency report
  • Content Drilldown report
  • Top Events report
  • Location report

Correct answer is:

Content Drilldown report

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection? Just before the closing </body> t...

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just before the closing </body> tag of your website
  • Just after the opening <body> tag of your website
  • Just before the closing </head> tag of your website
  • Just after the opening <head> tag of your website

Correct answer is:

Just before the closing </head> tag of your website

To increase the speed at which Google Analytics compiles reports, what action could be taken? Remove any filters you have added to the v...

To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Remove any filters you have added to the view
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu
  • Remove any Secondary Dimensions you have added to the report

Correct answer is:

Choose “Faster response” in the sampling pulldown menu

View filters may be applied retroactively to any data that has been processed. True False Correct answer is: False

View filters may be applied retroactively to any data that has been processed.

  • True
  • False

Correct answer is:

False