You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the…

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?


  • Highlighting product uniqueness.
  • Improving the navigation of the landing page.
  • Adding more negative keywords.
  • Focusing on connecting to a wider audience.

Correct Answer is Adding more negative keywords.


What are Negative Keywords in Google Ads Search Advertising?


“Negative Keywords” are user search queries on which you do not want to show your business Google search ads. For Example, Let’s say you want to sell school software. You opt for “Phrase Match” on a keyword “School Software” to get more customer or traffic on your website but you do not want your ads to be shown to those who search for “Free School Software”.  By adding “Free” as a Negative Keywords, you can prevent your Google search ads from appearing. Negative Keywords can be used as precious weapons in Google Search Ads Campaigns and if we used properly they can boost your sales, ads rank, performance and exposure too.

Benefits of Adding Negative Keywords in Google Search Ads Campaign


  • Reduce irrelevant traffic and Average Cost per Clic (Av. CPC).
  • Improve your Return on Investment (ROI).
  • Also Improvement account click-through rate (CTR), which will impact positively on the keyword Quality Score (QS). 
  • Increase your Ad Rank and Exposure.
  • Generate more leads.

Read More About Negative Keywords in Google Search Ads

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