What model represents the hierarchical structure of a Google Analytics account? Account > View > Property View > Account > ...

Google Analytics Certification Answers 2019

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What model represents the hierarchical structure of a Google Analytics account?

  • Account > View > Property
  • View > Account > Property
  • Account > Property > View
  • Property > Account > View

Correct answer is:

Account > Property > View

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

  • User
  • Hit
  • Session
  • Product

Correct answer is:

User

What cannot be collected by the default Analytics tracking code?

  • Device and operating system
  • Browser language setting
  • User’s favorite website
  • Page visits

Correct answer is:

User’s favorite website

What asset is used to build a remarketing list?

  • Custom Metric
  • Custom Report
  • Custom Dimension
  • Custom Segment

Correct answer is:

Custom Segment

What metric-dimension combination is not valid?

  • Sessions / Source
  • Sessions / Bounce rate
  • Time on Page / Device Type
  • Total Events / User Type

Correct answer is:

Sessions / Bounce rate

What does assigning a value to a Google Analytics Goal enable?

  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website
  • Track real-time business revenue
  • Track actual revenue from conversions

Correct answer is:

Analyze a website conversion funnel

What is used to create Smart Goals?

  • Analytics Goals
  • Remarketing audience
  • Machine-learning algorithms
  • Custom Reports

Correct answer is:

Machine-learning algorithms

When linking a Google Ads account to Google Analytics, what is not possible?

  • Adjust keyword bids in Google Ads from Google Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Import Analytics Goals and transactions into Google Ads as conversions

Correct answer is:

Adjust keyword bids in Google Ads from Google Analytics

What is not a filter setting for data in views?

  • Include
  • Restore
  • Exclude
  • Modify

Correct answer is:

Restore

If a web page visitor clears the Analytics cookie from their browser, what will occur?

  • Analytics will not be able to associate user behavior data with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • All of the above

Correct answer is:

All of the above

Sampling is applied to reports before segmentation.

  • True
  • False

Correct answer is:

False

Which Goals are available in Google Analytics?

  • Destination, Event, Duration, Pages/Screens per Session
  • Destination, Event, Pageview, Social
  • Location, Event, Time, Users per Session
  • Pageview, Event, Transaction, Social

Correct answer is:

Destination, Event, Duration, Pages/Screens per Session

View filters are applied in what order?

  • Alphabetical order
  • Sequential order
  • Random order
  • Creation date

Correct answer is:

Sequential order

To track users and sessions across multiple domains, what first must be set up?

  • AdWords Linking
  • Data Import
  • Ad Exchange Linking
  • Cross-domain tracking

Correct answer is:

Cross-domain tracking

Which report shows the percentage of traffic that has visited your site before?

  • Behavior > New vs returning report
  • Behavior > Frequency and Recency report
  • All traffic > Referrals report
  • Interests > Affinity categories report

Correct answer is:

Behavior > New vs returning report

What type of data does Google Analytics prohibit you from collecting?

  • Personally identifable information
  • Product SKU(s)
  • Billing city
  • Purchase amount

Correct answer is:

Personally identifable information

Once filters have been applied, what is the option to recover filtered data?

  • Data may be recovered within 5 days
  • Data may be recovered within 30 days
  • Filtered data is not recoverable
  • Data may be recovered within 10 days

Correct answer is:

Filtered data is not recoverable

What campaign parameter is not available by default in Google Analytics ?

  • utm_content
  • utm_source
  • utm_adgroup
  • utm_campaign

Correct answer is

utm_adgroup

To view accurate data in a Custom Report, what action should be avoided?

  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Use multiple dimensions together in the same report
  • Pair metrics and dimensions of different scopes

Correct answer is:

Pair metrics and dimensions of different scopes

To recognize users across different devices, what feature must be enabled?

  • Attribution Models
  • Google Ads Linking
  • User ID
  • Audience Definitions

Correct answer is:

User ID

The default session timeout duration in Google Analytics is how many minutes?

  • 10
  • 5
  • 20
  • 30

Correct answer is:

30

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE
  • FALSE

Correct answer is:

FALSE

In Multi-Channel Funnel Reports, how are default conversions credited?

  • Second to last campaign, search, or ad
  • Last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • First campaign, search, or ad

Correct answer is:

Equal credit along the conversion touchpoints

Filters cannot perform what action on collected data?

  • Include data from specific subdomains
  • Convert dynamic page URLs to readable text strings
  • Exclude traffic from particular IP addresses
  • Include shopping preferences

Correct answer is:

Include shopping preferences

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As an interaction
  • As a click
  • As an event
  • As a bounce

Correct answer is:

As a bounce

When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with their respective domains
  • Analytics will send an alert about duplicate data collection
  • Analytics will associate users and sessions with a single domain
  • Analytics will not associate users and sessions with any domain

Correct answer is:

Analytics will associate users and sessions with their respective domains

Google Analytics cannot collect data from which systems by default?

  • Mobile devices
  • Online point-of-sale systems
  • Websites
  • Offline inventory database

Correct answer is:

Offline inventory database

In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • Same scope
  • Same index
  • Same Custom Report
  • Same view

Correct answer is:

Same scope

Which reports indicate how traffic arrived at a website?

  • Behavior
  • Demographics
  • All traffic
  • Geo

Correct answer is:

All traffic

What feature must be enabled to use Multi-Channel Funnels?

  • Advertising features
  • In-page Analytics
  • Custom dimensions
  • Goals or Ecommerce

Correct answer is:

Goals or Ecommerce

What report shows which types of mobile devices visited a website?

  • Technology > Network report
  • All traffic > Source/Medium report
  • Site Content > Landing Page report
  • Mobile > Devices report

Correct answer is:

Mobile > Devices report

What is not a benefit of using segments to analyze data?

  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Compare behavior metrics for groups of users like Converters vs non Converters
  • Isolate and analyze specific conversion paths using conversion segments

Correct answer is:

Permanently modify the data in a view

What report compares metrics based on user acquisition date over a series of weeks?

  • Users Flow report
  • Active Users report
  • Cohort Analysis report
  • User Explorer report

Correct answer is:

Cohort Analysis report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Active Users report
  • Users Flow report
  • Cohort Analysis report
  • User Explorer report

Correct answer is:

Active Users report

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • Television commercials
  • Paid and organic search
  • Website referrals
  • Social network

Correct answer is:

Television commercials

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Channel Groupings
  • Multi-Channel Funnels
  • Conversion tracking
  • Attribution modeling

Correct answer is:

Attribution modeling

What Remarketing audiences cannot be defined by default?

  • Users who visited a specific page on a website
  • Users who visited a physical store
  • Users who speak a particular language
  • Users who played a video on a website

Correct answer is:

Users who visited a physical store

What report shows a visual representation of user interactions on a website?

  • Behavior Flow report
  • Content Drilldown report
  • Landing Pages report
  • Treemaps report

Correct answer is:

Behavior Flow report

Which assets cannot be shared in the Solutions Gallery?

  • Custom reports
  • Segments
  • Custom Dimensions
  • Goals

Correct answer is:

Custom Dimensions

Segments will not allow you to do what?

  • Create subsets of sessions or users
  • Permanently alter data
  • Build custom Remarketing lists
  • Isolate and analyze data

Correct answer is:

Permanently alter data

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users who are female and have children
  • Users 25 to 34 years old who have their browser set to Spanish
  • Users who engaged in a social media or email campaign
  • Users who viewed a page on a website, then watched a video

Correct answer is:

Users who are female and have children

How would a view filter be configured to include only users from Brazil and Argentina?

  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: exclude Peru or Bolivia
  • Filter 1: include Brazil or Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil

Correct answer is:

Filter 1: include Brazil or Argentina

When does a default Analytics session expire?

  • At noon every day
  • When a user is inactive on your website for more than 30 minutes
  • When a user opens another browser window
  • After 30 minutes, regardless of user activity on your website

Correct answer is:

When a user is inactive on your website for more than 30 minutes

What scope levels available for dimensions and metrics?

  • Hit-level, session-level, product-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Event-level, duration-level, transaction-level, or user-level scope

Correct answer is:

Hit-level, session-level, product-level, or user-level scope

What is not considered a “source” in Google Analytics by default?

  • Email
  • Google
  • (direct)
  • com

Correct answer is:

Email

When will Google Analytics be unable to identify sessions from the same user by default?

  • When the sessions happen in the same browser on the same device
  • When the sessions happen in the same browser on the same day
  • When the sessions share the same browser cookie
  • When the sessions happen in different browsers on the same device

Correct answer is:

When the sessions happen in different browsers on the same device

What report shows the percent of site traffic that visited previously?

  • Sales Performance report
  • Frequency & Recency report
  • Referrals report
  • New vs Returning report

Correct answer is:

New vs Returning report

What channel is not included in the default Channels report?

  • Direct
  • Display
  • Device
  • Organic Search

Correct answer is:

Device

View filters may be applied retroactively to any data that has been processed.

  • True
  • False

Correct answer is:

False

To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Remove any filters you have added to the view
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu
  • Remove any Secondary Dimensions you have added to the report

Correct answer is:

Choose “Faster response” in the sampling pulldown menu

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just before the closing </body> tag of your website
  • Just after the opening <body> tag of your website
  • Just before the closing </head> tag of your website
  • Just after the opening <head> tag of your website

Correct answer is:

Just before the closing </head> tag of your website

What report provides data on how specific sections of a website performed?

  • Frequency and Recency report
  • Content Drilldown report
  • Top Events report
  • Location report

Correct answer is:

Content Drilldown report

Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Unique Events
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label

Correct answer is:

Category, Action, Label, Value

Views can include website data collected before the view was created.

  • True
  • False

Correct answer is:

False

Sharing a Custom Report will share the report configuration and data included in the report.

  • True
  • False

Correct answer is:

False

What feature is required to collect the number of comments users posted to a web page?

  • Custom Dimension
  • Calculated Metric
  • Custom Channel Groupings
  • Custom Metric

Correct answer is:

Custom Metric

What type of Custom Report shows a static sortable table with rows of data?

  • Flat Table
  • Map Overlay
  • Pivot Table
  • Explorer

Correct answer is:

Flat Table

What report shows which web pages get the most traffic and highest engagement?

  • Active Users report
  • All Pages report
  • Frequency and Recency report
  • Engagement report

Correct answer is:

All Pages report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • Data Import
  • The Measurement Protocol
  • Browser cookies
  • The Networking Protocol

Correct answer is:

The Measurement Protocol

What report indicates where users start or exit the conversion funnel?

  • Cohort Analysis report
  • Goal Flow report
  • User Timings report
  • Treemaps report

Correct answer is:

Goal Flow report

Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Source and Medium
  • Campaign and Ad Content
  • Campaign and Medium
  • Source, Medium, Campaign, and Ad Content

Correct answer is:

Source and Medium

For autotagging, what parameter does Google Ads include in the destination URL?

  • utm=
  • urlid=
  • adid=
  • gclid=

Correct answer is:

gclid=

What feature is required to track customer search terms on a website?

  • Data Import
  • Enhanced Ecommerce
  • Search filters
  • Site Search

Correct answer is:

Site Search

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