Google Analytics Certification Answers

What model represents the hierarchical structure of a Google Analytics account?

• Account > View > Property
• View > Account > Property
• Account > Property > View
• Property > Account > View

Correct answer is:

Account > Property > View

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

• User
• Hit
• Session
• Product

Correct answer is:

User

What cannot be collected by the default Analytics tracking code?

• Device and operating system
• Browser language setting
• User’s favorite website
• Page visits

Correct answer is:

User’s favorite website

What asset is used to build a remarketing list?

• Custom Metric
• Custom Report
• Custom Dimension
• Custom Segment

Correct answer is:

Custom Segment

What metric-dimension combination is not valid?

• Sessions / Source
• Sessions / Bounce rate
• Time on Page / Device Type
• Total Events / User Type

Correct answer is:

Sessions / Bounce rate

What does assigning a value to a Google Analytics Goal enable?

• Analyze a website conversion funnel
• Compare goal conversions and measure changes to a website
• Track real-time business revenue
• Track actual revenue from conversions

Correct answer is:

Analyze a website conversion funnel

What is used to create Smart Goals?

• Analytics Goals
• Remarketing audience
• Machine-learning algorithms
• Custom Reports

Correct answer is:

Machine-learning algorithms

When linking a Google Ads account to Google Analytics, what is not possible?

• Adjust keyword bids in Google Ads from Google Analytics
• Create remarketing lists in Analytics to use in Google Ads campaigns
• View Google Ads click and cost data next to site engagement data in Analytics
• Import Analytics Goals and transactions into Google Ads as conversions

Correct answer is:

Adjust keyword bids in Google Ads from Google Analytics

What is not a filter setting for data in views?

• Include
• Restore
• Exclude
• Modify

Correct answer is:

Restore

If a web page visitor clears the Analytics cookie from their browser, what will occur?

• Analytics will not be able to associate user behavior data with past data collected
• Analytics will set a new unique ID the next time a browser loads a tracked page
• Analytics will set a new browser cookie the next time a browser loads a tracked page
• All of the above

Correct answer is:

All of the above

Sampling is applied to reports before segmentation.

• True
• False

Correct answer is:

False

Which Goals are available in Google Analytics?

• Destination, Event, Duration, Pages/Screens per Session
• Destination, Event, Pageview, Social
• Location, Event, Time, Users per Session
• Pageview, Event, Transaction, Social

Correct answer is:

Destination, Event, Duration, Pages/Screens per Session

View filters are applied in what order?

• Alphabetical order
• Sequential order
• Random order
• Creation date

Correct answer is:

Sequential order

To track users and sessions across multiple domains, what first must be set up?

• AdWords Linking
• Data Import
• Ad Exchange Linking
• Cross-domain tracking

Correct answer is:

Cross-domain tracking

Which report shows the percentage of traffic that has visited your site before?

• Behavior > New vs returning report
• Behavior > Frequency and Recency report
• All traffic > Referrals report
• Interests > Affinity categories report

Correct answer is:

Behavior > New vs returning report

What type of data does Google Analytics prohibit you from collecting?

• Personally identifable information
• Product SKU(s)
• Billing city
• Purchase amount

Correct answer is:

Personally identifable information

Once filters have been applied, what is the option to recover filtered data?

• Data may be recovered within 5 days
• Data may be recovered within 30 days
• Filtered data is not recoverable
• Data may be recovered within 10 days

Correct answer is:

Filtered data is not recoverable

What campaign parameter is not available by default in Google Analytics ?

• utm_content
• utm_source
• utm_adgroup
• utm_campaign

Correct answer is

utm_adgroup

To view accurate data in a Custom Report, what action should be avoided?

• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension
• Use multiple dimensions together in the same report
• Pair metrics and dimensions of different scopes

Correct answer is:

Pair metrics and dimensions of different scopes

To recognize users across different devices, what feature must be enabled?

• Attribution Models
• Google Ads Linking
• User ID
• Audience Definitions

Correct answer is:

User ID

The default session timeout duration in Google Analytics is how many minutes?

• 10
• 5
• 20
• 30

Correct answer is:

30

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

• TRUE
• FALSE

Correct answer is:

FALSE

In Multi-Channel Funnel Reports, how are default conversions credited?

• Second to last campaign, search, or ad
• Last campaign, search, or ad
• Equal credit along the conversion touchpoints
• First campaign, search, or ad

Correct answer is:

Equal credit along the conversion touchpoints

Filters cannot perform what action on collected data?

• Include data from specific subdomains
• Convert dynamic page URLs to readable text strings
• Exclude traffic from particular IP addresses
• Include shopping preferences

Correct answer is:

Include shopping preferences

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

• As an interaction
• As a click
• As an event
• As a bounce

Correct answer is:

As a bounce

When the same default tracking code is installed on pages with different domains, what will result?

• Analytics will associate users and sessions with their respective domains
• Analytics will send an alert about duplicate data collection
• Analytics will associate users and sessions with a single domain
• Analytics will not associate users and sessions with any domain

Correct answer is:

Analytics will associate users and sessions with their respective domains

Google Analytics cannot collect data from which systems by default?

• Mobile devices
• Online point-of-sale systems
• Websites
• Offline inventory database

Correct answer is:

Offline inventory database

In Custom Reports, what must metrics and dimensions share in order to report accurately?

• Same scope
• Same index
• Same Custom Report
• Same view

Correct answer is:

Same scope

Which reports indicate how traffic arrived at a website?

• Behavior
• Demographics
• All traffic
• Geo

Correct answer is:

All traffic

What feature must be enabled to use Multi-Channel Funnels?

• Advertising features
• In-page Analytics
• Custom dimensions
• Goals or Ecommerce

Correct answer is:

Goals or Ecommerce

What report shows which types of mobile devices visited a website?

• Technology > Network report
• All traffic > Source/Medium report
• Site Content > Landing Page report
• Mobile > Devices report

Correct answer is:

Mobile > Devices report

What is not a benefit of using segments to analyze data?

• Permanently modify the data in a view
• Analyze users by single or multi-session conditions
• Compare behavior metrics for groups of users like Converters vs non Converters
• Isolate and analyze specific conversion paths using conversion segments

Correct answer is:

Permanently modify the data in a view

What report compares metrics based on user acquisition date over a series of weeks?

• Users Flow report
• Active Users report
• Cohort Analysis report
• User Explorer report

Correct answer is:

Cohort Analysis report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• Active Users report
• Users Flow report
• Cohort Analysis report
• User Explorer report

Correct answer is:

Active Users report

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

• Television commercials
• Paid and organic search
• Website referrals
• Social network

Correct answer is:

Television commercials

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

• Channel Groupings
• Multi-Channel Funnels
• Conversion tracking
• Attribution modeling

Correct answer is:

Attribution modeling

What Remarketing audiences cannot be defined by default?

• Users who visited a specific page on a website
• Users who visited a physical store
• Users who speak a particular language
• Users who played a video on a website

Correct answer is:

Users who visited a physical store

What report shows a visual representation of user interactions on a website?

• Behavior Flow report
• Content Drilldown report
• Landing Pages report
• Treemaps report

Correct answer is:

Behavior Flow report

Which assets cannot be shared in the Solutions Gallery?

• Custom reports
• Segments
• Custom Dimensions
• Goals

Correct answer is:

Custom Dimensions

Segments will not allow you to do what?

• Create subsets of sessions or users
• Permanently alter data
• Build custom Remarketing lists
• Isolate and analyze data

Correct answer is:

Permanently alter data

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

• Users who are female and have children
• Users 25 to 34 years old who have their browser set to Spanish
• Users who engaged in a social media or email campaign
• Users who viewed a page on a website, then watched a video

Correct answer is:

Users who are female and have children

How would a view filter be configured to include only users from Brazil and Argentina?

• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: exclude Peru or Bolivia
• Filter 1: include Brazil or Argentina
• Filter 1: include Argentina > Filter 2: include Brazil

Correct answer is:

Filter 1: include Brazil or Argentina

When does a default Analytics session expire?

• At noon every day
• When a user is inactive on your website for more than 30 minutes
• When a user opens another browser window
• After 30 minutes, regardless of user activity on your website

Correct answer is:

When a user is inactive on your website for more than 30 minutes

What scope levels available for dimensions and metrics?

• Hit-level, session-level, product-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Event-level, duration-level, transaction-level, or user-level scope

Correct answer is:

Hit-level, session-level, product-level, or user-level scope

What is not considered a “source” in Google Analytics by default?

• Email
• Google
• (direct)
• com

Correct answer is:

Email

When will Google Analytics be unable to identify sessions from the same user by default?

• When the sessions happen in the same browser on the same device
• When the sessions happen in the same browser on the same day
• When the sessions share the same browser cookie
• When the sessions happen in different browsers on the same device

Correct answer is:

When the sessions happen in different browsers on the same device

What report shows the percent of site traffic that visited previously?

• Sales Performance report
• Frequency & Recency report
• Referrals report
• New vs Returning report

Correct answer is:

New vs Returning report

What channel is not included in the default Channels report?

• Direct
• Display
• Device
• Organic Search

Correct answer is:

Device

View filters may be applied retroactively to any data that has been processed.

• True
• False

Correct answer is:

False

To increase the speed at which Google Analytics compiles reports, what action could be taken?

• Remove any filters you have added to the view
• Choose “Faster response” in the sampling pulldown menu
• Choose “Greater precision” in the sampling pulldown menu
• Remove any Secondary Dimensions you have added to the report

Correct answer is:

Choose “Faster response” in the sampling pulldown menu

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

• Just before the closing </body> tag of your website
• Just after the opening <body> tag of your website
• Just before the closing </head> tag of your website
• Just after the opening <head> tag of your website

Correct answer is:

Just before the closing </head> tag of your website

What report provides data on how specific sections of a website performed?

• Frequency and Recency report
• Content Drilldown report
• Top Events report
• Location report

Correct answer is:

Content Drilldown report

Which parameters can be included with an event hit for reporting?

• Category, Action, Label, Unique Events
• Category, Action, Label, Total Events
• Category, Action, Label, Value
• Event, Category, Action, Label

Correct answer is:

Category, Action, Label, Value

Views can include website data collected before the view was created.

• True
• False

Correct answer is:

False

Sharing a Custom Report will share the report configuration and data included in the report.

• True
• False

Correct answer is:

False

What feature is required to collect the number of comments users posted to a web page?

• Custom Dimension
• Calculated Metric
• Custom Channel Groupings
• Custom Metric

Correct answer is:

Custom Metric

What type of Custom Report shows a static sortable table with rows of data?

• Flat Table
• Map Overlay
• Pivot Table
• Explorer

Correct answer is:

Flat Table

What report shows which web pages get the most traffic and highest engagement?

• Active Users report
• All Pages report
• Frequency and Recency report
• Engagement report

Correct answer is:

All Pages report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

• Data Import
• The Measurement Protocol
• Browser cookies
• The Networking Protocol

Correct answer is:

The Measurement Protocol

What report indicates where users start or exit the conversion funnel?

• Cohort Analysis report
• Goal Flow report
• User Timings report
• Treemaps report

Correct answer is:

Goal Flow report

Which default traffic source dimensions does Google Analytics report for each website visitor?

• Source and Medium
• Campaign and Ad Content
• Campaign and Medium
• Source, Medium, Campaign, and Ad Content

Correct answer is:

Source and Medium

For autotagging, what parameter does Google Ads include in the destination URL?

• utm=
• urlid=
• adid=
• gclid=

Correct answer is:

gclid=

What feature is required to track customer search terms on a website?

• Data Import
• Enhanced Ecommerce
• Search filters
• Site Search

Correct answer is:

Site Search