What model represents the hierarchical structure of a Google Analytics account?
Correct answer is:
Account > Property > View
What scope would you apply for a Custom Dimension that collects data for users who log in to your website?
Correct answer is:
User
What cannot be collected by the default Analytics tracking code?
Correct answer is:
User’s favorite website
What asset is used to build a remarketing list?
Correct answer is:
Custom Segment
What metric-dimension combination is not valid?
Correct answer is:
Sessions / Bounce rate
What does assigning a value to a Google Analytics Goal enable?
Correct answer is:
Analyze a website conversion funnel
What is used to create Smart Goals?
Correct answer is:
Machine-learning algorithms
When linking a Google Ads account to Google Analytics, what is not possible?
Correct answer is:
Adjust keyword bids in Google Ads from Google Analytics
What is not a filter setting for data in views?
Correct answer is:
Restore
If a web page visitor clears the Analytics cookie from their browser, what will occur?
Correct answer is:
All of the above
Sampling is applied to reports before segmentation.
Correct answer is:
False
Which Goals are available in Google Analytics?
Correct answer is:
Destination, Event, Duration, Pages/Screens per Session
View filters are applied in what order?
Correct answer is:
Sequential order
To track users and sessions across multiple domains, what first must be set up?
Correct answer is:
Cross-domain tracking
Which report shows the percentage of traffic that has visited your site before?
Correct answer is:
Behavior > New vs returning report
What type of data does Google Analytics prohibit you from collecting?
Correct answer is:
Personally identifable information
Once filters have been applied, what is the option to recover filtered data?
Correct answer is:
Filtered data is not recoverable
What campaign parameter is not available by default in Google Analytics ?
Correct answer is
utm_adgroup
To view accurate data in a Custom Report, what action should be avoided?
Correct answer is:
Pair metrics and dimensions of different scopes
To recognize users across different devices, what feature must be enabled?
Correct answer is:
User ID
The default session timeout duration in Google Analytics is how many minutes?
Correct answer is:
30
In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
Correct answer is:
FALSE
In Multi-Channel Funnel Reports, how are default conversions credited?
Correct answer is:
Equal credit along the conversion touchpoints
Filters cannot perform what action on collected data?
Correct answer is:
Include shopping preferences
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
Correct answer is:
As a bounce
When the same default tracking code is installed on pages with different domains, what will result?
Correct answer is:
Analytics will associate users and sessions with their respective domains
Google Analytics cannot collect data from which systems by default?
Correct answer is:
Offline inventory database
In Custom Reports, what must metrics and dimensions share in order to report accurately?
Correct answer is:
Same scope
Which reports indicate how traffic arrived at a website?
Correct answer is:
All traffic
What feature must be enabled to use Multi-Channel Funnels?
Correct answer is:
Goals or Ecommerce
What report shows which types of mobile devices visited a website?
Correct answer is:
Mobile > Devices report
What is not a benefit of using segments to analyze data?
Correct answer is:
Permanently modify the data in a view
What report compares metrics based on user acquisition date over a series of weeks?
Correct answer is:
Cohort Analysis report
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Correct answer is:
Active Users report
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Correct answer is:
Television commercials
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Correct answer is:
Attribution modeling
What Remarketing audiences cannot be defined by default?
Correct answer is:
Users who visited a physical store
What report shows a visual representation of user interactions on a website?
Correct answer is:
Behavior Flow report
Which assets cannot be shared in the Solutions Gallery?
Correct answer is:
Custom Dimensions
Segments will not allow you to do what?
Correct answer is:
Permanently alter data
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Correct answer is:
Users who are female and have children
How would a view filter be configured to include only users from Brazil and Argentina?
Correct answer is:
Filter 1: include Brazil or Argentina
When does a default Analytics session expire?
Correct answer is:
When a user is inactive on your website for more than 30 minutes
What scope levels available for dimensions and metrics?
Correct answer is:
Hit-level, session-level, product-level, or user-level scope
What is not considered a “source” in Google Analytics by default?
Correct answer is:
Email
When will Google Analytics be unable to identify sessions from the same user by default?
Correct answer is:
When the sessions happen in different browsers on the same device
What report shows the percent of site traffic that visited previously?
Correct answer is:
New vs Returning report
What channel is not included in the default Channels report?
Correct answer is:
Device
View filters may be applied retroactively to any data that has been processed.
Correct answer is:
False
To increase the speed at which Google Analytics compiles reports, what action could be taken?
Correct answer is:
Choose “Faster response” in the sampling pulldown menu
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Correct answer is:
Just before the closing </head> tag of your website
What report provides data on how specific sections of a website performed?
Correct answer is:
Content Drilldown report
Which parameters can be included with an event hit for reporting?
Correct answer is:
Category, Action, Label, Value
Views can include website data collected before the view was created.
Correct answer is:
False
Sharing a Custom Report will share the report configuration and data included in the report.
Correct answer is:
False
What feature is required to collect the number of comments users posted to a web page?
Correct answer is:
Custom Metric
What type of Custom Report shows a static sortable table with rows of data?
Correct answer is:
Flat Table
What report shows which web pages get the most traffic and highest engagement?
Correct answer is:
All Pages report
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
Correct answer is:
The Measurement Protocol
What report indicates where users start or exit the conversion funnel?
Correct answer is:
Goal Flow report
Which default traffic source dimensions does Google Analytics report for each website visitor?
Correct answer is:
Source and Medium
For autotagging, what parameter does Google Ads include in the destination URL?
Correct answer is:
gclid=
What feature is required to track customer search terms on a website?
Correct answer is:
Site Search
- Account > View > Property
- View > Account > Property
- Account > Property > View
- Property > Account > View
Correct answer is:
Account > Property > View
What scope would you apply for a Custom Dimension that collects data for users who log in to your website?
- User
- Hit
- Session
- Product
Correct answer is:
User
What cannot be collected by the default Analytics tracking code?
- Device and operating system
- Browser language setting
- User’s favorite website
- Page visits
Correct answer is:
User’s favorite website
What asset is used to build a remarketing list?
- Custom Metric
- Custom Report
- Custom Dimension
- Custom Segment
Correct answer is:
Custom Segment
What metric-dimension combination is not valid?
- Sessions / Source
- Sessions / Bounce rate
- Time on Page / Device Type
- Total Events / User Type
Correct answer is:
Sessions / Bounce rate
What does assigning a value to a Google Analytics Goal enable?
- Analyze a website conversion funnel
- Compare goal conversions and measure changes to a website
- Track real-time business revenue
- Track actual revenue from conversions
Correct answer is:
Analyze a website conversion funnel
What is used to create Smart Goals?
- Analytics Goals
- Remarketing audience
- Machine-learning algorithms
- Custom Reports
Correct answer is:
Machine-learning algorithms
When linking a Google Ads account to Google Analytics, what is not possible?
- Adjust keyword bids in Google Ads from Google Analytics
- Create remarketing lists in Analytics to use in Google Ads campaigns
- View Google Ads click and cost data next to site engagement data in Analytics
- Import Analytics Goals and transactions into Google Ads as conversions
Correct answer is:
Adjust keyword bids in Google Ads from Google Analytics
What is not a filter setting for data in views?
- Include
- Restore
- Exclude
- Modify
Correct answer is:
Restore
If a web page visitor clears the Analytics cookie from their browser, what will occur?
- Analytics will not be able to associate user behavior data with past data collected
- Analytics will set a new unique ID the next time a browser loads a tracked page
- Analytics will set a new browser cookie the next time a browser loads a tracked page
- All of the above
Correct answer is:
All of the above
Sampling is applied to reports before segmentation.
- True
- False
Correct answer is:
False
Which Goals are available in Google Analytics?
- Destination, Event, Duration, Pages/Screens per Session
- Destination, Event, Pageview, Social
- Location, Event, Time, Users per Session
- Pageview, Event, Transaction, Social
Correct answer is:
Destination, Event, Duration, Pages/Screens per Session
View filters are applied in what order?
- Alphabetical order
- Sequential order
- Random order
- Creation date
Correct answer is:
Sequential order
To track users and sessions across multiple domains, what first must be set up?
- AdWords Linking
- Data Import
- Ad Exchange Linking
- Cross-domain tracking
Correct answer is:
Cross-domain tracking
Which report shows the percentage of traffic that has visited your site before?
- Behavior > New vs returning report
- Behavior > Frequency and Recency report
- All traffic > Referrals report
- Interests > Affinity categories report
Correct answer is:
Behavior > New vs returning report
What type of data does Google Analytics prohibit you from collecting?
- Personally identifable information
- Product SKU(s)
- Billing city
- Purchase amount
Correct answer is:
Personally identifable information
Once filters have been applied, what is the option to recover filtered data?
- Data may be recovered within 5 days
- Data may be recovered within 30 days
- Filtered data is not recoverable
- Data may be recovered within 10 days
Correct answer is:
Filtered data is not recoverable
What campaign parameter is not available by default in Google Analytics ?
- utm_content
- utm_source
- utm_adgroup
- utm_campaign
Correct answer is
utm_adgroup
To view accurate data in a Custom Report, what action should be avoided?
- Create a report with Custom Metrics
- Use a Custom Dimension as a primary dimension
- Use multiple dimensions together in the same report
- Pair metrics and dimensions of different scopes
Correct answer is:
Pair metrics and dimensions of different scopes
To recognize users across different devices, what feature must be enabled?
- Attribution Models
- Google Ads Linking
- User ID
- Audience Definitions
Correct answer is:
User ID
The default session timeout duration in Google Analytics is how many minutes?
- 10
- 5
- 20
- 30
Correct answer is:
30
In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
- TRUE
- FALSE
Correct answer is:
FALSE
In Multi-Channel Funnel Reports, how are default conversions credited?
- Second to last campaign, search, or ad
- Last campaign, search, or ad
- Equal credit along the conversion touchpoints
- First campaign, search, or ad
Correct answer is:
Equal credit along the conversion touchpoints
Filters cannot perform what action on collected data?
- Include data from specific subdomains
- Convert dynamic page URLs to readable text strings
- Exclude traffic from particular IP addresses
- Include shopping preferences
Correct answer is:
Include shopping preferences
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
- As an interaction
- As a click
- As an event
- As a bounce
Correct answer is:
As a bounce
When the same default tracking code is installed on pages with different domains, what will result?
- Analytics will associate users and sessions with their respective domains
- Analytics will send an alert about duplicate data collection
- Analytics will associate users and sessions with a single domain
- Analytics will not associate users and sessions with any domain
Correct answer is:
Analytics will associate users and sessions with their respective domains
Google Analytics cannot collect data from which systems by default?
- Mobile devices
- Online point-of-sale systems
- Websites
- Offline inventory database
Correct answer is:
Offline inventory database
In Custom Reports, what must metrics and dimensions share in order to report accurately?
- Same scope
- Same index
- Same Custom Report
- Same view
Correct answer is:
Same scope
Which reports indicate how traffic arrived at a website?
- Behavior
- Demographics
- All traffic
- Geo
Correct answer is:
All traffic
What feature must be enabled to use Multi-Channel Funnels?
- Advertising features
- In-page Analytics
- Custom dimensions
- Goals or Ecommerce
Correct answer is:
Goals or Ecommerce
What report shows which types of mobile devices visited a website?
- Technology > Network report
- All traffic > Source/Medium report
- Site Content > Landing Page report
- Mobile > Devices report
Correct answer is:
Mobile > Devices report
What is not a benefit of using segments to analyze data?
- Permanently modify the data in a view
- Analyze users by single or multi-session conditions
- Compare behavior metrics for groups of users like Converters vs non Converters
- Isolate and analyze specific conversion paths using conversion segments
Correct answer is:
Permanently modify the data in a view
What report compares metrics based on user acquisition date over a series of weeks?
- Users Flow report
- Active Users report
- Cohort Analysis report
- User Explorer report
Correct answer is:
Cohort Analysis report
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- Active Users report
- Users Flow report
- Cohort Analysis report
- User Explorer report
Correct answer is:
Active Users report
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
- Television commercials
- Paid and organic search
- Website referrals
- Social network
Correct answer is:
Television commercials
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Channel Groupings
- Multi-Channel Funnels
- Conversion tracking
- Attribution modeling
Correct answer is:
Attribution modeling
What Remarketing audiences cannot be defined by default?
- Users who visited a specific page on a website
- Users who visited a physical store
- Users who speak a particular language
- Users who played a video on a website
Correct answer is:
Users who visited a physical store
What report shows a visual representation of user interactions on a website?
- Behavior Flow report
- Content Drilldown report
- Landing Pages report
- Treemaps report
Correct answer is:
Behavior Flow report
Which assets cannot be shared in the Solutions Gallery?
- Custom reports
- Segments
- Custom Dimensions
- Goals
Correct answer is:
Custom Dimensions
Segments will not allow you to do what?
- Create subsets of sessions or users
- Permanently alter data
- Build custom Remarketing lists
- Isolate and analyze data
Correct answer is:
Permanently alter data
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
- Users who are female and have children
- Users 25 to 34 years old who have their browser set to Spanish
- Users who engaged in a social media or email campaign
- Users who viewed a page on a website, then watched a video
Correct answer is:
Users who are female and have children
How would a view filter be configured to include only users from Brazil and Argentina?
- Filter 1: include Brazil > Filter 2: include Argentina
- Filter 1: exclude Peru or Bolivia
- Filter 1: include Brazil or Argentina
- Filter 1: include Argentina > Filter 2: include Brazil
Correct answer is:
Filter 1: include Brazil or Argentina
When does a default Analytics session expire?
- At noon every day
- When a user is inactive on your website for more than 30 minutes
- When a user opens another browser window
- After 30 minutes, regardless of user activity on your website
Correct answer is:
When a user is inactive on your website for more than 30 minutes
What scope levels available for dimensions and metrics?
- Hit-level, session-level, product-level, or user-level scope
- Location-level, duration-level, product-level, or user-level scope
- Event-level, session-level, transaction-level, or user-level scope
- Event-level, duration-level, transaction-level, or user-level scope
Correct answer is:
Hit-level, session-level, product-level, or user-level scope
What is not considered a “source” in Google Analytics by default?
- (direct)
- com
Correct answer is:
When will Google Analytics be unable to identify sessions from the same user by default?
- When the sessions happen in the same browser on the same device
- When the sessions happen in the same browser on the same day
- When the sessions share the same browser cookie
- When the sessions happen in different browsers on the same device
Correct answer is:
When the sessions happen in different browsers on the same device
What report shows the percent of site traffic that visited previously?
- Sales Performance report
- Frequency & Recency report
- Referrals report
- New vs Returning report
Correct answer is:
New vs Returning report
What channel is not included in the default Channels report?
- Direct
- Display
- Device
- Organic Search
Correct answer is:
Device
View filters may be applied retroactively to any data that has been processed.
- True
- False
Correct answer is:
False
To increase the speed at which Google Analytics compiles reports, what action could be taken?
- Remove any filters you have added to the view
- Choose “Faster response” in the sampling pulldown menu
- Choose “Greater precision” in the sampling pulldown menu
- Remove any Secondary Dimensions you have added to the report
Correct answer is:
Choose “Faster response” in the sampling pulldown menu
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
- Just before the closing </body> tag of your website
- Just after the opening <body> tag of your website
- Just before the closing </head> tag of your website
- Just after the opening <head> tag of your website
Correct answer is:
Just before the closing </head> tag of your website
What report provides data on how specific sections of a website performed?
- Frequency and Recency report
- Content Drilldown report
- Top Events report
- Location report
Correct answer is:
Content Drilldown report
Which parameters can be included with an event hit for reporting?
- Category, Action, Label, Unique Events
- Category, Action, Label, Total Events
- Category, Action, Label, Value
- Event, Category, Action, Label
Correct answer is:
Category, Action, Label, Value
Views can include website data collected before the view was created.
- True
- False
Correct answer is:
False
Sharing a Custom Report will share the report configuration and data included in the report.
- True
- False
Correct answer is:
False
What feature is required to collect the number of comments users posted to a web page?
- Custom Dimension
- Calculated Metric
- Custom Channel Groupings
- Custom Metric
Correct answer is:
Custom Metric
What type of Custom Report shows a static sortable table with rows of data?
- Flat Table
- Map Overlay
- Pivot Table
- Explorer
Correct answer is:
Flat Table
What report shows which web pages get the most traffic and highest engagement?
- Active Users report
- All Pages report
- Frequency and Recency report
- Engagement report
Correct answer is:
All Pages report
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
- Data Import
- The Measurement Protocol
- Browser cookies
- The Networking Protocol
Correct answer is:
The Measurement Protocol
What report indicates where users start or exit the conversion funnel?
- Cohort Analysis report
- Goal Flow report
- User Timings report
- Treemaps report
Correct answer is:
Goal Flow report
Which default traffic source dimensions does Google Analytics report for each website visitor?
- Source and Medium
- Campaign and Ad Content
- Campaign and Medium
- Source, Medium, Campaign, and Ad Content
Correct answer is:
Source and Medium
For autotagging, what parameter does Google Ads include in the destination URL?
- utm=
- urlid=
- adid=
- gclid=
Correct answer is:
gclid=
What feature is required to track customer search terms on a website?
- Data Import
- Enhanced Ecommerce
- Search filters
- Site Search
Correct answer is:
Site Search
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